21 Oct 13 Ways to Monetize Your Blog
If you’re currently blogging and are struggling to monetize your blog, there are two things you need to know…
- To make money blogging, it takes time. It will not happen overnight. However, once you figure out how to monetize your blog, you can enjoy a steady stream of income.
- The difference between those who make money blogging and those who don’t comes down to whether they treat it as a hobby or a business.
Typically, those who treat blogging as a hobby will likely make very little to no money from their efforts. In contrast, those who treat it as a job can earn enough to retire early.
[Related Read: How to Start a Blog for Under $100]
Keep reading to discover 13 proven ways to monetize your blog.
#1 Sell Your Products
According to Growth Badger, “45% of bloggers who earn over $50,000 per year sell their own product or service, while only 8% of lower-income bloggers do.”
A great way to monetize your blog is to sell your own products.
For example, if you are an artist or crafter, sell your goods on your site.
If you blog about the holidays, sell your holiday wreaths.
If you have a blog with steps for sewing face masks, sell face masks directly on your site.
If someone is reading your blog, then chances, are they will be interested in what you are selling.
#2 Sell Someone Else’s Products
If you don’t have anything to sell, then sell someone else’s products on your site!
For example, if there is a product you love and it makes sense for your blog’s content focus, you can link to it on your site.
If someone clicks that link to the product, you receive a commission (plus, a higher commission if they buy it).
One of the most popular ways to do this is through the Amazon Associates program.
As an Amazon Associate, you receive personal URLs for Amazon products to link to on your blog (and you get to choose which products).
When someone visits your blog, clicks the link, and buys, you earn money.
While Amazon Associates is a great tool to monetize your blog, you can also work with business owners to promote products for a commission.
Plus, most companies offer affiliate programs, which work similarly to Amazon Associates.
#3 Offer Memberships or Subscriptions
Another way to monetize your blog is to offer memberships or subscriptions.
There are two ways to make this work.
You can either receive a commission for pointing blog visitors to other memberships, such as using your blog to be an NRA Recruiter.
As an NRA Recruiter, you earn money for every new member you enroll.
The other way to make money blogging is to offer your own membership subscriptions.
Reward paying blog subscribers with special features that nonpaying blog readers cannot access, such as monthly marketing tips, monthly digital PDF downloads, or day trading email subscriptions.
Think about it – a $4 monthly subscription from 25 followers adds up to $100 a month. This can add up quickly!
You can also offer subscriptions at higher prices depending on what you provide and your audience.
#4 Create and Sell Courses
When we think about the people who create and sell courses online, we tend to think it is a bunch of people with advanced degrees who are experts in their fields.
This isn’t true. Anyone can create an online course.
And it is an excellent way to monetize your blog.
As long as you know more about your subject than your average reader, you can create a course.
For example, let’s say you are a whiz with Pinterest.
You can create a course that teaches new users how to use it to get more traffic to their Pinterest pages.
It doesn’t have to be a complicated topic. It can be something as simple as:
- How to Make Money from YouTube
- How to Start a Blog
- How to Invest in Cryptocurrencies
What matters is that you create the content your blog audience wants and needs.
You can create a course through a third-party platform like Udemy, or you can use an online course plug-in for WordPress to create and sell the course directly on your blog.
#5 Create and Sell Your E-Books
Use your area of knowledge as a way to monetize your blog by creating and selling your e-books.
First, don’t be intimidated by the word book. E-books can be as short or as long as you want them to be.
The idea is that your e-book should provide more details than what readers can get from your blog.
For example, you may have a blog post about lead generation.
If your audience is interested in these blog posts, then they will likely pay to read a short e-book called The Ultimate Guide to Lead Generation that puts all the information about lead generation in one easy-to-read format.
Ultimately, your e-book will expand on an idea that your audience is already interested in.
To make money blogging by selling your e-books, you can either use a plug-in to create the e-book and sell it through your blog for 100% profit or have it published through a site like Amazon for 70% profit.
Once the e-book is written and linked to your site, you continue to earn money from it month after month.
#6 Freelance for Other Blogs
Take advantage of all the writing you have already done building your blog to land some paid writing gigs.
Once you start a blog in your niche, you have the opportunity to show people that you are knowledgeable on the subject and can be trusted.
Reach out to businesses in your niche and show them your blog, which is already full of examples of your writing.
These businesses will then pay you to write for their company blogs.
You can also post your profile, including your blog, on freelance websites like Upwork to find potential writing clients.
#7 Become a Coach in Your Niche and Charge for It
The coaching industry is booming with yearly revenue of over $2.5 billion.
Entrepreneur explains, “While it does seem like coaching services are infiltrating every aspect of the market these days, selling coaching services through your blog can definitely be a lucrative prospect. Whether you set yourself up as a life coach, a career coach or a business development coach, you can earn a significant income through just a handful of clients.”
Start by asking yourself these questions:
- What are you an expert at?
- What was your career?
- What knowledge do you have that someone else would pay for?
If you have started a blog, then you already have an idea you believe in and one you are trying to share with the world.
Coaching just takes it up a notch.
Through your blog, you have an audience of readers that already comes to you to solve a problem.
When offering coaching or consulting services, you can monetize your blog even more.
For example, Disc Insights reports, “The International Coach Federation found that, on average, life coaches charge average $214 a session.”
These bloggers turned coaches, make money blogging by helping others achieve positive results in their own lives.
#8 Write Sponsored (PAID) Posts to Your Audience
Once you have a good amount of traffic to your blog, you can further monetize your blog by writing sponsored or paid blog posts.
Generally, you have to have a large audience or be an “influencer” to land sponsored posts.
However, this doesn’t mean you have to be a celebrity.
If you are viewed as a credible authority in your niche, then your blog readers or followers will trust your recommendations.
As a result, companies will be willing to pay you to write a blog about a product.
For example, if you have a finance blog, write a post about a new insurance or investment product, and get paid for it by the insurance or investment company.
Moreover, companies are recognizing the power of influencer marketing.
According to Influencer Marketing Hub, “86% [of marketers] intend to dedicate a portion of their budget to influencer marketing this year.”
That being said, companies are willing to pay reputable bloggers to review and provide their readers with honest opinions.
#9 Make Money from Ads on Your Blog
One of the fastest and most effective ways to monetize your blog is with banner ads.
For example, once your blog is up and running, you can apply to Google AdSense.
Once Google reviews your blog’s legitimacy, you are approved and will be given a custom AdSense URL, which allows Google to track views and clicks.
Once you place the AdSense code on your blog, Google will display targeted ads for your blog audience.
If your blog readers click the ad, you earn money. It is also known as CPC (commission per click), or PPC (pay per click), ads.
Once you have built a large audience, you can use a company like Mediavine to handle all your advertising so you can enjoy passive income.
You can qualify for Mediavine once you reach approximately 60,000 page views a month.
But Google AdSense and Mediavine are not the only types of ad revenue you can use to monetize your blog.
As Entrepreneur explains, “You could easily negotiate terms directly with advertisers by utilizing display ads as opposed to PPC ads. As long as the ads are within your specific niche or industry, you can likely negotiate an amount that would be much more competitive than income from standard PPC ads.”
For example, if you are writing in the insurance niche, you can reach out directly to an insurance company with an advertising package.
#10 Start a Paid Podcast
The numbers don’t lie – podcasting is the new, hot medium for reaching an audience.
There are currently over 1,500,000 podcast shows and more than 34 million episodes as of October 2020.
But, the podcast world has not been inundated with bloggers.
According to Growth Badger, “Bloggers who earn over $50,000 per year are […] 5 times as likely to have a podcast” than lower-income bloggers.
Why? Because the higher-income bloggers have recognized podcasting is an effective way to monetize your blog even more.
Podcasts allow you to reach a bigger audience in a new way – especially since you already have a niche.
By now, you’ve created the content for your blog.
Now, you talk about this same type of content in a downloadable, online audio format (aka a podcast).
Not only will you reach more people and drive more traffic to your blog, but you can also find paid sponsors and advertisers for your podcast.
#11 Host a Virtual Conference or Webinar
One of the positive things to come out of the 2020 quarantine is the power of virtual conferences, summits, or webinars.
People are more willing than ever before to “attend” a conference virtually.
By offering to host a virtual conference, you can monetize your blog in amazing ways.
Generally, this is a one-day event focusing on a specific niche topic.
As the host, you will bring in other guests to act as topic experts on the subject.
You charge your blog readers and followers to attend the virtual conference and have access to the webinar videos for a certain period of time after the event is over.
#12 Affiliate Marketing Programs
Earlier, we discussed how to monetize your blog by selling products as an Amazon Associate.
This is also known as affiliate marketing, and it is a common way to make money blogging.
With affiliate marketing programs, you promote a product or service on your blog and earn a commission for every sale you help bring in.
Affiliate marketing is performed by creating backlinks to website products that your audience would buy.
If someone visiting your blog clicks these links and buys the product, you earn money.
However, you can’t just expect a commission by linking to products you love.
You must be part of an affiliate marketing program, which will provide you with a custom URL that can be tracked.
Fortunately, there are many different affiliate marketing programs for bloggers, including:
- Rakuten Marketing
- eBay Partner Network
- Clickbait Affiliate
- Booking.com Affiliate Program
- TripAdvisor Affiliate Program
These are just a few of the affiliate marketing programs available.
A good rule of thumb – before you link to any product, hotel, or service, check to see if there is a corresponding affiliate marketing program.
Search online for ”affiliate marketing program” + ”your niche” or ”affiliate marketing program” + ”product” to find some specific to your blog.
#13 Lead Generation for “X” Business
Before we wrap up, there is one more way to monetize your blog: create leads for local businesses.
Lead generation marketing is effective because you connect your bloggers with local businesses or services they need.
Lead generation marketing comes in many forms, such as pop-ups or hosting contests on your blog.
Local businesses will pay you in return for “leading” these potential customers their way.
One final note – if you treat your blog like a job, you should expect to get paid.
Before you jump into blogging, make sure you’ve read How to Start a Blog for Under $100.
Once your blog is up and running, decide which of these 13 ways to monetize your blog will work best for your niche and financial goals.
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