25 Mar How to Quickly Scale Your YouTube Channel
You have your channel set up, and you’re cranking out videos. Now you must scale your YouTube channel to start earning money.
If you learn how to scale your YouTube channel correctly, you can get paid for all your hard work through YouTube monetization quickly.
Before you start to doubt it, yes, you can make money with a YouTube Channel.
Forbes estimates YouTube influencers make $5 per 1,000 views, which means a YouTube video with 1,000,000 views earns a cool $5,000.
This money comes after you scale your YouTube channel, when you are allowed to earn money from ads on your videos.
Influencer Marketing Hub breaks it down like this:
- “Google pays out 68% of their AdSense revenue, so for every $100 an advertiser pays, Google pays $68 to the publisher.
- The actual rates an advertiser pays vary, usually between $0.10 to $0.30 per view, but averages out at $0.18 per view.
- On average, the YouTube channel can receive $18 per 1,000 ad views. This equates to $3 – $5 per 1000 video views.”
The key to YouTube monetization is to do everything in your power to avoid the YouTube graveyard – that means getting people to watch your videos.
It starts with understanding how to scale your YouTube channel, which we are breaking down for you today.
Know the Rules
YouTube has clear rules for monetization.
It starts with becoming a member of the YouTube Partner Program (YPP).
Here are the eligibility requirements for YPP:
- Follow all the YouTube monetization policies (i.e., the content must meet YouTube’s community guidelines and Google AdSense program policies, such as making sure all videos are advertiser-friendly).
- Live in a country where the YPP is available.
- Have more than 1,000 subscribers on your YouTube channel.
- Your videos must have generated 4,000 Watch Time hours over the last 12 months.
- You have an AdSense account set up.
Rules #3 and #4 are the ones that typically slow down YouTube monetization.
The way you prove to YouTube and AdSense that your videos are advertiser-friendly and that you should earn money for their creation is to have subscribers and viewers.
Hence the need to scale your YouTube channel (aka grow your viewership).
5 Tips to Scale and Get 1,000 Subscribers
One of the rules for YouTube monetization is having more than 1000 subscribers to your YouTube channel.
As much as you’d like to think you can just make a great video and the subscribers will come, this isn’t Field of Dreams. You aren’t going to build it and they will come.
You have to actively and intentionally look for ways to scale your YouTube channel.
Here are some things I did to earn more than 7.45K subscribers that will help you scale your YouTube channel:
- Find your niche. Don’t make the mistake of trying to be everything to everyone. Instead, focus on making quality content for a very specific audience. Doing this prevents people from watching one random video. In fact, it does just the opposite. If your videos are created for a specific niche, viewers are more likely to come back and watch more videos. Plus, this helps the YouTube gods know what types of content your channel has and helps YouTube identify the types of people who want to see it.
- Ask your viewers to subscribe. Often, the way to scale your YouTube channel is as simple as asking people to subscribe, comment, and like your videos. People have short attention spans, so a quick reminder in the videos is helpful.
- Pin a “subscribe” comment. Make it easy for viewers to subscribe to your YouTube channel. Pin a comment with a direct link beneath each video asking viewers to subscribe to your channel.
- Engage with top YouTubers in your industry. Don’t view other YouTubers as your competitors. Instead, see them as potential allies, who can help you scale your YouTube channel. Spend time commenting on top YouTubers’ videos in your industry with valuable commentary. Don’t just comment – offer insights or opinions. These comments will link to your channel and increase the likelihood of people checking out your channel. Hopefully, they’ll go even further and subscribe!
- Interview other popular YouTubers. Pass the mic to other YouTubers with a larger subscriber base. This is a win-win for you both, as it introduces you to new audiences. It will broaden your viewership – especially if both parties post the interview video on their respective channels.
7 Tips to Scale and Get 4,000 Watch Time Hours
In addition to needing more than 1,000 subscribers, you also need 4,000 Watch Time hours over the past 12 months for YouTube monetization.
Don’t let the number deter you.
According to Hootsuite statistics, “People watch more than a billion hours of video on YouTube every day. A billion hours. Every day. That’s an incredible amount of content being consumed, all around the world. […] Viewers aged 18 and over spend 41.9 minutes on YouTube daily, on average.”
Essentially, YouTube Watch Time refers to the total amount of time that has been spent watching a YouTube video since it went live.
Not only is this important for YouTube monetization, but it is also necessary to scale your YouTube channel.
This is because channels and videos that have higher watch times appear higher in the search results.
So, to scale your YouTube channel, you need people to view your videos.
But to get your videos viewed, your videos need to show up when people are searching.
Sounds complicated, right? It’s easier than you think.
Here are some of the steps I have taken to garner more than 4,000 Watch Time hours:
- Suggest other videos on your channel. Your goal is to keep people on your YouTube channel and have them continue watching to boost those Watch Time hours. Make it as easy as possible for people to find other content on your channel, such as mentioning other videos with related content in your current video.
- Pin comments with related videos. Beneath the current video, pin a comment that suggests a related video they should watch next and include a direct link.
- Take advantage of your video description. In the video description, add relevant video links for people to watch after finishing the current one.
- Interview more popular YouTubers. Host a YouTuber with a larger subscriber base on your YouTube channel. This will increase watch time because you are having a guest on your channel that you know people want to hear from.
- Build on popular content. If you have a video that does well in terms of likes, Watch Time, and views, make a similar video with more detailed info. Expand on the idea and provide viewers even more insights. However, it is important to avoid overdoing the topic. For example, avoid just doing videos on stimulus money. Eventually, the money will stop, and then your viewership will dry up.
- Add variety. Don’t stick to the same type of video. Instead, mix up the content on your YouTube channel. Try some new things, such as how-tos, testimonials, demonstrations, interviews, opinions, advice, or news.
- Do a series of videos. Look for opportunities within your niche to break down topics into a series of videos. On the Retirement Hustle YouTube Channel, I have created a series about How to Use Fiverr, each focusing on a different how-to, such as How to Use Fiverr to Design a Logo and How to Use Fiverr to Create YouTube Thumbnails. Video series also work great for playlists, which are a fantastic way to boost Watch Time hours because people will play the playlist to watch all the content on a specific topic.
General Tips for YouTube Success
If you are just getting started on YouTube, you need to spend some time mastering your craft.
The best YouTubers have honed their skills and know how to effectively scale a YouTube channel, but it always starts with these basics.
- Make it easy for people to find you. Use keywords in your title and video description that people will likely use when searching to find you.
- Accept constructive criticism. In the beginning, it is important to accept constructive criticism from your viewers. Correcting something as simple as the audio not being clear will make a big difference in helping you scale your YouTube channel.
- Bigger is better. Don’t be the awkward person in class giving a speech using a monotone voice. When filming your videos for YouTube, bigger is better. Over enunciate, speak loudly, and use bigger examples.
- Get to know your viewers. Engage with your viewers in the comments and in your videos. Pay attention to their interests, concerns, and questions.
- Post consistently. As you scale your YouTube channel, don’t leave your subscribers hanging, or you’ll lose them. Instead, post quality content regularly.
- Invest in quality equipment. YouTube monetization requires spending some money initially. Good audio equipment, lighting, and video editing software go a long way.
- Share your channel. Scale your YouTube channel by marketing it outside of YouTube. Share your channel on your other social media pages, add a YouTube Channel button to your website, and include a link in your email.
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